2021-2024 Strategic Plan

How is Proposition 10 money allocated?

When California voters passed Proposition 10 in 1998, the California Children and Families Act (The Act), it imposed a tax on all tobacco products to fund the healthy development of children prenatal to age five. A portion of this tax revenue is allocated to each county based on the number of births recorded in that county. For the past 20 years Proposition 10 tax revenue has declined annually consistent with the decline in the number of smokers.

How is the public involved?

The process of strategic planning involves continuous community engagement. This includes an open invitation to attend strategic planning sessions, monthly Commission meetings and public hearings to gather public input.